Case analysis Study Example | Topics and Well Written Essays - 1250 words - 4

Analysis - Case Study Example Under the space shuttle program, NASA launched the Challenger and hired Thiokol to supply SRB (SRB). SRB was a fuel system consisting of a combination of both solid and liquid systems. It was cheaper, and NASA found it sustainable, in the long run. A. Economic: NASA operated in a hostile economic environment because it experienced a reduction in budgetary allocation since its inception. Over the years, the government cut its budgetary allocation to the organization. For instance, the government reduced its budgetary allocation by 5.1 billion thus forcing NASA to seek alternative funding. Additionally, NASA was experiencing high costs of producing its shuttles thus the need to adopt SRB. Fortunately, NASA got the financial support of the U.S. Air Force, and it sustained its operations up to 1986. B. Political: NASA was formed by the government and enjoyed the full support of the government during its early times. It had the goodwill of the government because the U.S. government was using it to dominate the field of space exploration. Thus, it was a government project and its operations were influenced by government policies. C. Technological: NASA was operating its rockets using an all-liquid fuel system and was incurring huge costs of operation. Later on, the organization modified its shuttle design to reflect low costs. Consequently, NASA adopted the SRB fuel system. Roger Boisjoly worked for Morton Thiokol as an engineer and was objected to the launch of the Challenger because of temperature issues. Morton Thiokol was one of the two organizations that were involved in the shuttle program along with NASA. Roger was against the launch of the Challenger because he believed that there were some unresolved issues about the O-rings technology. According to Roger Boisjoly, a past research study found out that the O-rings were rigid and could not seal at low temperatures. He found out that the O-rings has Case analysis Study Example | Topics and Well Written Essays - 1500 words - 1 Analysis - Case Study Example The company has diversified and integrated product and service portfolio that include web search, Google Chrome, Google News, Google Scholar, Google Docs, Google Analytics, Google Apps, Google AdSense, Google Adword, You Tube, Google Maps, and Google Earth (Eldeman & Eisenmann, p 1). The factors that determine the paid listings provider’s revenues include the coverage rate, the average cost per click, the click-through-rate and revenue split (Eldeman & Eisenmann, p 4). Google has an extensive coverage rate and has improved the click-through rates through innovation of the keywords. The revenue split is the percentage of revenues paid to network affiliates and ordinary partners receive about 60 percent of revenue share (Eldeman & Eisenmann, p 3). Google now controls approximately 90 percent of the internet searches and has diversified its operations to other products such as mobile and cloud computing, music and video distribution (Eldeman & Eisenmann, p 8) The corporate strategy of Google is aimed at organizing world’s information in a manner that makes it more accessible and useful. The company is committed to informing, educating and entertaining the users through diversified products and services. The company is currently attaining growth through vertical integration with suppliers and diversification strategy that has led to addition to new different products to its mix (Daft, 2009). The business strategy of Google is aimed at ensuring consistent technological innovation and sustained acquisitions that will lead to revenue growth and satisfy emerging customer needs (Daft, 2009). The business strategy is geared at developing distinctive competencies and identifying new market niches such as the Google Checkout and Google TV (Google, 2014). Google has deployed several functional strategies such as innovation and use of superior search engine technology,