Prestigious Fast Food Restaurant -Burger King Research Paper

Prestigious Fast Food Restaurant -Burger King - Research Paper Example Moreover, Burger King encourages and lets users customize the exclusive flame-broiled burgers with choices and so many options to their liking. This makes a healthy and strong relationship between Burger King and the user. The fast food also has the benefit of offering different items and the customer benefits by having several burger options. Burger King has expanded their menu but still, they have remained true to their unique and original flame-broiled burgers. This flame-broiled gives them benefit over other fast food chains. Burger King is providing with one of the best customer service, menu selection, cleanliness, and healthy choices. If the atmosphere of a dining area is interesting, more people will want to eat there. That is one of the major reasons that draw in more customers to Burger King. By mid-2009, Burger King was not in any of the following countries: Pakistan, India, Nigeria, South Africa and France. But now they are expanding their more and have some branches in t hese countries as well. In looking for new countries to enter, Burger King needs to find more countries to expand that is suitable ideally. They should go for the countries with higher populations and preferably youth and concentrations of urban activity. Local diets containing high feasting of beef would be inspiring and encouraging because their signature products are made of beef. In addition, areas which are safe, sustain the politically stable business environment and have available capital are ideal. Burger King Restaurants are mainly known for the type of food they serve, which is typical fast food consisting of chicken sandwiches and hamburger. Side dishes contain the standard French fries, but they also have healthier options such as apple fries. Children attending birthday parties at Burger King get cardboard crowns to wear on their heads. Burger King is an international company with a franchise location throughout the world. There are locations in each of the 50 states in the United States, and in 69 other countries. The total number of locations worldwide is 11,200 with over 11 million guests visiting Burger King on a daily basis, according to Burger King's website. Burger King competes with all types of food retailers on the basis of prices, food qualities, convenience and customer services. 1.1 Competitive Advantage Burger King has been in direct competition with burger giant McDonald's since Burger King's inception in the 1950's. It is at present the number two burger chain in the world behind McDonald's. Other direct competitors of Burger King are Yum and Wendy's In order to attract new customers and to remain competitive, Burger King is continuing its market expansion strategy. Adopting a competitive strategy in an organization will convey value to your consumers and the community. Burger King is competing in the dynamic food retail industry. Customers have a variety of choices of food. Differences that Burger King attempt are obvious, by real izing the need of their customers, and the drive for a reasonable burger with a large amount of meeting. Burger King is functioning to take advantage of the market shares and increase the revenue across countries. In addition, the fast food industry is still the leading food retail sector in the United States and this attracts lots of local and regional companies to join the industry.  Ã‚  

Business Policy Essay Example | Topics and Well Written Essays - 500 words

Business Policy - Essay Example It is thus dynamic in nature so that the organization earns above average returns (Hitt, Ireland and Hoskisson, 2001, p. 6). Strategic management is a broad canvas, which includes strategic analysis, strategic implementation and control. It encompasses all functional areas within an organization. This paper aims to address these issues in the context of finance and marketing. For evolving appropriate corporate policies, it is imperative to do a competitive analysis. This will be done by using the SWOT and Porters five forces. SWOT analysis helps to understand internal environment of the company in terms of its relative strengths and weaknesses, and also external factors in terms of opportunities and threat. Further, as the company intends to enter into emerging markets, its global competitiveness will be examined by using the model suggested by Porter (1985), which includes five competitive forces, which determine the competitiveness of a product in a market. These forces are industr y competitions, potential entrants, substitutes, byers, and suppliers.